Forum Posts

sifat
Feb 19, 2022
In Do It All From Your Phone
Unfortunately for many businesses - businesses with the best of intentions - there are a whole host of website design and development blunders that are funnelling their budgets to a very unsavoury place: right down the toilet! Follow along with our latest digital marketing infographic to discover the reasons why so many businesses are wasting their marketing budget and, more importantly, how you can avoid flushing yours down the drain. It's a little bit tongue-in-cheek, but we wouldn't have it any other way! Infographic_01 Image There aren't very many businesses that have disposable cash that they can just flush down the toilet without a second thought. We've gathered a few facts from around the digital world to help you make informed decisions about the design and development of your website. The unfortunate part about businesses that flush their website budget down the toilet the first time is that they're reluctant to try it again, either because they're worried they'll make the same mistakes or that it isn't worthwhile. You've probably heard us say it before, but just in case you haven't: your website is still vitally important to digital marketing success. Whether you're in the process of launching your first website or trying to pick up the pieces after a unsuccessful first attempt, these four facts should help you get the most out of the dollars you spend on your website. Infographic_02 Image These days, great, error-free copywriting is (or should be) the base standard for creating content. It goes without saying that there's plenty of bad content out there, however, just because content is well written doesn't mean it's great. A digital content creator must be a great writer, a good marketer, have expansive SEO knowledge and, as discussed above, design skills (or at least a good eye for design and access to a designer). If it sounds like a lot more than just writing, that's because it is - and 57% of companies don't know how to optimize the content on their landing pages. Make sure your content creators are up to speed with optimization to ensure that the money you're putting into your website is going to good use (and not down the toilet!). Infographic_03 Image These days, great, error-free copywriting is (or should be) the base standard for creating content. It goes without saying that there's plenty of bad content out there, however, just because content is well written doesn't mean it's great. A digital content creator must be a great writer, a good marketer, have expansive SEO knowledge and, as discussed Photo Editing Services above, design skills (or at least a good eye for design and access to a designer). If it sounds like a lot more than just writing, that's because it is - and 57% of companies don't know how to optimize the content on their landing pages. Make sure your content creators are up to speed with optimization to ensure that the money you're putting into your website is going to good use (and not down the toilet!). Infographic_04 Image 40% of your users will abandon your website if it takes more than 3 seconds to load. Take a second (or three) to let that sink in. And be honest - have you ever thought about your website's load times before? If the answer is no there's a good chance it wasn't even a consideration to your development team, which means you very well might be completely losing 40% of the traffic you're currently receiving. That's probably a staggering thought. Here's another stat to consider: 88% of online consumers are less likely to return to a site after a bad experience. That means out of the 40% you're potentially losing, only 1 in 10 visitors is ever coming back. All of that to say that addressing site speed during the development process is a great way to avoid wasting your marketing budget. Infographic_05 Image If that last fact didn't hammer home how important your website's speed is, maybe this one will: a load time of 8 seconds or longer bumps your bounce rate to 150%. This means that whenever your site is slow, visitors go running the other way - to your competition. If you hire somebody cheap or let your developers get lazy, you'll probably end up with a slow website. But the good news is if you make speed a priority, you'll wind up with a blazing fast website (and a budget that's going to work for you instead of swirling down the drain). If you're interesting in learning more about website conversion then we humbly suggest that you check out the free digital marketing webinar that inspired this infographic, "Expert's Guide to Flushing Your Website Budget Down the Toilet." And for the big finale, here's the full Expert's Guide to Flushing Your Website Budget Down the Toilet infographic in all its glory
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sifat
Feb 19, 2022
In Get Started with Your Forum
Technology is developing at the speed of light, and along with it, web and consumer behaviour. Likewise, your company’s web design must also evolve. To make sure your website is working well, you need constant web development. Sometimes a company’s needs have changed so drastically it’s more sensible to make a brand new site. Website redesign is not only about new design. A few years in web technology can bring important changes that offer better user experience, easier management, better functionality etc. If you feel like your business website no longer meets your business goals, here are 10 points that help you decide whether it’s time for a website redesign. 1. Your website is old When was the last time your business website was redesigned? The good custom of web hygiene recommends redesigning your site after every 2-3 years. By this time, important developments have happened in technology and design. Although the web develops very fast, you don’t need to worry about every little thing. We have had smartphones for many years now, but only a few businesses have set their mobile presence. If you cannot recall when the last redesign of your site was, it’s a good indicator to make a new one. Even worse, does your website include Flash elements, automatic music/video player, shiny banners etc? Definitely time to make a redesign. 2. The website functionality does not meet business needs Growth is a natural part of every business. This, in turn, means that your website needs to change. How else will your customers know that your business is doing great? The problem emerges when the originally created website doesn’t support the developments needed. For example, your website has only product descriptions, but you want to add an ecommerce module. If you cannot develop your page the way you want, your online business will stand by. Sometimes it’s easier to build a new website than merely improving the old one. 3. Your product range doesn’t meet reality Company growth comes often with changing product range. You need to show the changes on your website if you sell new products or your product range has changed substantially. Lack of fresh information will outdate your website. Also, you will get a negative image if you show products that are out of stock. Without new products your business loses potential clients – they cannot get fresh information about your business activities. The worst scenario is when you cannot make the changes by yourself, it’s too complicated, or you don’t have the access needed. It’s difficult to keep a positive online presence if your team doesn’t have the know-how for making simple updates to your site. 4. The website structure doesn’t meet business growth Business goals are changing and the changing needs transfer to the business website. A website that was created a few years ago may not support it. Many old websites were created in HTML format where you need to change the code to make any changes on the site. This kind of content management is very complicated. If you cannot add or change existing categories and your site requires a major restructuring, you should take the leap and definitely develop a new website. 5. Your competitor’s website is prettier than yours Have your competitors suddenly risen from the ashes only to steal your clients with their fancy new website? When you can admit that a competitor’s website is prettier than yours, it’s time for changes. Their site could be more functional, easier to use, better organized, modern etc. 70% of the purchase decision is influenced by the business website. When your website is worse than your competitors’, you can say “goodbye” to your clients. WSI World Blog - 10 Reasons to Redesign Your Website Image 1 6. The content is outdated Does your website include broken links like 404 error pages? Although fixing broken links is easy, it could refer to a bigger problem: your website is unorganized and poorly maintained. If your website has many broken links, errors, missing images and other elements that are not working properly, you should consider a redesign. When creating a new site make sure to choose a CMS that makes it easy to update information and add new pages. This helps to avoid outdated content. 7. Target group expectations/needs have changed Your website visits have dropped? Visitors leave the page without any further inspection causing high bounce rates. Maybe your target group expectations have changed? Your website is not adapting to consumers’ needs. Check your web analytics to determine your vistors' common path on your site. How do they arrive at your site? When and where do they leave your site? If your product pages have a high exit rate it’s a sign of weak digital marketing and/or a change in consumer needs. 8. No social integration No one doubts social media’s importance in a marketing plan. If you don’t share your social channels on your main marketing channel - your website - how can visitors find you in the social sphere? Often, people are too lazy or fickle to start looking for themselves. Social media is an excellent tool for developing customer relations and promoting your brand. If your website is missing social buttons, be sure to add them. Check out your blog and add sharing buttons to each blog post. WSI World Blog - 10 Reasons to Redesign Your Website Image 2 Flat design style modern vector illustration concept of web page wireframe prototyping, mobile website interface coding, choosing color palette scheme on digital tablet. Isolated on a stylish colored background. 9. Your web design is not mobile-friendly You see increasing visits from mobile devices Philippines Photo Editor but are your visitors leaving your site before converting? The problem is that a regular website doesn’t meet mobile user needs. The increasing mobile trend will bring more and more mobile visitors to your site. That’s why it’s important to offer them the same user experience as on desktop. If your site does not leverage responsive design, it’s not mobile-friendly. You can also create a separate mobile web that doesn’t require rebuilding the old site. Read more about the difference between responsive web design and mobile web. 10. Your website is not visible on search Rocking on a search engine results page requires constant technical adjustment and content updates. Technical elements include activities like choosing keywords and optimizing pages for relevant keywords. Some CMS systems make it easy to set metadata by yourself without having to change the code. If you don’t have a CMS, you probably need a little help from professional web developers. Search engines like Google, Yahoo! Bing, Yandex etc. consider fresh and relevant content as a ranking factor. To meet their conditions and stay on top of search results you need to add fresh content regularly. So it’s really important that you can update your own site content and add new pages independently. The easiest way to keep your site fresh is facilitating a blog!
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